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Wesco Distribution, Inc.:
WESCO's marketing strategy relies heavily
on direct mailers and brochures, which are used to
target various market segments within WESCO's
customer base. In support of WESCO's marketing
efforts, JP Enterprises has developed an entire
series of brochures, flyers and ads that WESCO uses
in a variety of ways. With over 350 branch offices,
WESCO uses the "Supplier Link" brochure to keep
their national sales staff abreast of new and
innovative product offerings. The "Customer Link"
brochure is used in a similar fashion but targets
various customer segments, depending on the products
being featured. JP typically produces 2 to 3
Supplier or Customer Links each month in addition to
a variety of direct mail ads and promotional give-aways.
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Tandberg:
TANDBERG is a world leader in the
development of new visual communication
technologies. These samples represent direct
mailers, ads and web blasts that were created by JP
Enterprises to target Tandberg's governmental,
healthcare and educational markets. The "E-rate"
mailer was used to inform potential clients of
government funding opportunities. The "See Business
Eye to Eye" piece targeted CEOs, MIS executives and
high-level sales personnel. JP then developed
followed up HTML blasts that Tandberg used to
reinforce the message of the direct mailers. These
ads were placed in regional and national trade
publications.
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Rubenstein Group:
The Rubinstein Brokerage Group specializes in
leasing and selling commercial realty. JP provides
all layout, design, and copywriting for ads placed
in various trade publications.
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