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Cicci Dance Supplies:
For over 50 years, Cicci Dance Supplies
has been a leader in the design and manufacture of
dance costumes and accessories. Cicci's unique and
demanding clientele places a high value on image and
perception, which to them, is everything when it
comes to selecting the products they want. JP
Enterprises has worked with Cicci to create striking
ads for national dance publications and by
developing a powerful, attention-grabbing image that
addresses the distinctive tastes of Cicci's
customers.
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Kay Berry, Inc.:
When Kay Berry began working with JP
Enterprises, one of the first things we did was
completely revamp the way they were advertising
their product. Rather than presenting the dry facts
about their product line and showing a sampling of
each product area, JP Enterprises suggested using a
word to emphasize an emotion or feeling to help
personalize their product. This concept has met with
great success. Customers now regularly refer to Kay
Berry's ads by the word associated with them.
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